![]() ![]() ![]() Finally, after holding a Blue Ocean Fair and drawing up a new business model, the company will be ready to roll out its Blue Ocean Shift. With this information, the team can dive into systematic field research, using six paths that will enable them to decide what to eliminate, reduce, raise or create and so reconstruct the boundaries of the industry. Next, delve into the actual experience of your customers and what they really want with a Buyer Utility Map, and identify how the total demand landscape for your offering could be expanded. The shift of a company's culture, product portfolio, and strategy from a red ocean to a blue ocean is the transformation process introduced in Blue Ocean Shift.Ī shift starts with a Pioneer-Migrator-Settler map, to get a good view of your current offerings, followed by creating a picture of the state-of-play in the industry with a Strategy Map. Any company can move out of a "red ocean" of intense competition and into a new value-cost market space – a wide-open "blue ocean." Doing so requires completing five steps, each of which yields valuable insights into the structure of the industry and the company's particular vulnerabilities.
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